The Startup Owner’s Manual
The Step-by-Step Guide for Building a Great Company
Chapter Two – The Path to the Epiphany: The Customer Development Model
By Steve Blank and Bob Dorf
This chapter is an exerpt from The Startup Owner’s Manual (available on Amazon) by Steve Blank and Bob Dorf.
Steve Blank is the legendary serial Silicon Valley entrepreneur-turned-educator who created and refined the Customer Development process. Steve can be reached at info@kandsranch.com.
His co-author is Stamford, Connecticut, resident Bob Dorf, an allegedly retired serial entrepreneur, who trains and coaches startups. Bob can be reached at bobdorf@gmail.com.