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The ABCs of Getting Noticed (A Marketing Primer)
Marketing an organization, big or small, can be an overwhelming endeavor for any business owner to consider. From paid to earned to owned media, to content marketing, to gamification and more, these terms often have simple definitions behind them. Freelance marketer Amy Hourigan takes us through the ABC’s of marketing and some of the tools that can help you along the path to success.
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Talent Acquisition, Development and Retention: What You Need to Know
Building a company is hard. The hours are grueling, the decision-making endless, and the tasks often fall outside your area of expertise. As you grow, and your company’s needs change and expand, hiring the right talent becomes critical. Indeed, ask any mentor or investor in Connecticut Innovations’ extensive network, and he or she will tell you that human resources is one of the most frequently requested areas in which startup CEOs request assistance. With that in mind, CI asked HR expert Beth Skrzyniarz, SPHR, SHRM-SCP, a fellow veteran of the startup world, to answer a few of your frequently asked questions. Read on for her advice.
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Help me!
Three business pros explain what they can do for your startup. Learn more about their roles, advice and benefits of working with each of them.
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Can You Take a Vacation Without Calling the Office? If Not, You Need this Plan
When you’re building your business, typically the last thing on your mind is leaving it. So when entrepreneurs ask me, “Isn’t it too early for me to have a succession plan,” my answer is a resounding “No!” That’s because, as an entrepreneur, you juggle several roles at your company—chances are, you’re not only involved in management, but also in sales and marketing, HR, accounting, and any other function your company happens to need on a given day. As a key employee, you should be asking (and if you don’t, your investors will): What would happen to the company if something were to happen to you?
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A 30-Year Veteran Investor On the Mistake He Wishes You’d Stop Making, and Why He Prefers Younger Entrepreneurs
Russell “Russ” Tweeddale, an engineer, Marine, and investor with Connecticut Innovations for more than three decades, sat down this week to talk shop with Douglas Roth, CI’s director of investments. Over the course of their hour-long chat, during which they covered everything from fuel cells to the importance of strong advisory boards, Russ imparted some hard-won pearls of wisdom he gained while investing more than $75 million in numerous Connecticut companies.
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The Relationship Guru
An executive coach and expert on leadership excellence, Claudio Toyama excels at inspiring lasting transformations in C-level executives and their companies. His satisfied clients, which include Bosch, the Brazilian government, Nokia, DSM, Reuters, UNICEF and TED Fellows, span the globe, but we got Toyama to stay in one place long enough to answer our questions about maximizing the entrepreneur-investor relationship.
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Entrepreneurs—Wary of Dilution? A Perspective to Consider
Most entrepreneurs are loath to give up equity—anyone who has ever watched Shark Tank knows that. And it makes sense. After all, it’s your breakthrough idea, your money (and sometimes your family’s and friends’ money), your sleepless nights and your hard work. When you’re pouring all that into a venture, you should be the one to call the shots and reap the spoils. It stands to reason that the more equity you take—in other words, the more ownership you give away—the less control you have over your business. And of course, you stand to make less money upon exiting, right?
Click below to learn more.
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Simplifying HR, Benefits and Payroll with Technology
Whether your company is firmly established with hundreds of employees or is a new, two-man startup, managing your human resources, benefits and payroll functions is not an easy job. The employee responsible for those areas must stay on top of an increasing number of reporting rules, federal and state regulations and data management requirements, and, unless your systems are integrated, likely is not able to make complex decisions quickly. Tracking data through disparate manual systems and complying with myriad rules and regulations can be a costly drain on resources, leaving your employee frustrated and your company vulnerable to risk. Fortunately, new digital services designed to streamline these functions are cropping up everywhere. Read on to see if one might be right for you.
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Financing Growth Ventures to Minimize Equity Dilution
An entrepreneurial team’s mission is to develop and grow its venture and to optimize the management team’s equity ownership stake. Significant growth usually requires substantial development and expansion capital, often in the form of equity investments. These investments take equity from the management team and put it in the hands of the investors who provide the capital for development and growth.
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Team Building ideas for a Small Business
Looking to ensure that your team stays focused and collaborative? Read on for some fun, free team-building exercises you can do to open the lines of communication and keep everyone on task.
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