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Remembering That Diversity Drives Excellence

MLK Holiday Reflections

Matthew McCooe, Chief Executive Officer

Given the amount of uncivil discourse in society at this moment, I think Monday’s holiday is more important than ever.  It is well understood that diversity in populations and in organizations drives excellence. Creative sparks fly when people with different backgrounds and life experiences work closely together. In fact, broadening diversity in our portfolio as well as our team is an implicit goal shared across the organization. We all reap the benefits from our ongoing open discussions and active collaborations.

Embracing the Words of Coretta Scott King

In words far better than I could ever express, Coretta Scott King beautifully captures the belief system behind Martin Luther King, Jr.’s commitment to serving others. I believe this spirit of service is core to the CI ethos—it is certainly what has me leaping from bed every morning to join my colleagues at work.

The Martin Luther King, Jr. holiday celebrates the life and legacy of a man who brought hope and healing to America. We commemorate as well, the timeless values he taught us through his example—the values of courage, truth, justice, compassion, dignity, humility and service that so radiantly defined Dr. King’s character and empowered his leadership. On this holiday, we commemorate the universal, unconditional love, forgiveness and nonviolence that empowered his revolutionary spirit.

On this day, we commemorate Dr. King’s great dream of a vibrant, multiracial nation united in justice, peace and reconciliation; a nation that has a place at the table for children of every race and room at the inn for every needy child. We are called on this holiday, not merely to honor, but to celebrate the values of equality, tolerance and interracial sister and brotherhood he so compellingly expressed in his great dream for America.

The King holiday celebrates Dr. King’s global vision of the world house, a world whose people and nations had triumphed over poverty, racism, war and violence. The holiday celebrates his vision of ecumenical solidarity, his insistence that all faiths had something meaningful to contribute to building the beloved community.

Dr. King once said that we all have to decide whether we “will walk in the light of creative altruism or the darkness of destructive selfishness. Life’s most persistent and nagging question, he said, is ‘what are you doing for others?’” He would quote Mark 9:35, the scripture in which Jesus of Nazareth tells James and John, “…whosoever will be great among you shall be your servant; and whosoever among you will be the first shall be the servant of all.” And when Martin talked about the end of his mortal life in one of his last sermons, on February 4, 1968 in the pulpit of Ebenezer Baptist Church, even then he lifted up the value of service as the hallmark of a full life.

We call you to commemorate this holiday by making your personal commitment to serve humanity with the vibrant spirit of unconditional love that was his greatest strength, and which empowered all of the great victories of his leadership. And with our hearts open to this spirit of unconditional love, we can indeed achieve the Beloved Community of Martin Luther King, Jr.’s dream.

What Truly Makes America Great

I have had the honor to personally witness the greatness that can result from a national philosophy that embraces our fellow citizens of the world in their times of greatest adversity.

In 1990, I served as a member of the Jesuit Volunteer Corps in Seattle, helping immigrants from war-torn countries such as El Salvador apply for and win political asylum. I worked days, nights and weekends after the Immigration Act of 1990 was passed allowing all immigrants from permitted countries suffering war and harsh environmental conditions to live and work legally in the United States. We encouraged people to apply, knowing they would be exposing themselves to the INS/ICE, as it bought them time and peace of mind for the first time.

It is hard to now read the headlines that over 200,000 El Salvadorans are going to lose their status. Since arriving in the United States, they have paid taxes and had 192,000 children who are U.S. citizens. They have until 2019 to decide whether to return to El Salvador or risk deportation if they stay without legal protections.

Haitians, El Salvadorans, Nigerians—many of the people being targeted by the current administration have been incredible contributors to the U.S. population, and to our economy.

A Shining Example

Here in Connecticut, Oni Chukwu is a shining example of the success that can be fostered by a welcoming nation. He is one of nine children born to a policeman in the capital city of Lagos, Nigeria. Oni had a normal childhood until his family became displaced during the Nigerian civil war. They were forced to move back to their ancestral home in the east of Nigeria, leaving behind everything they owned.

Despite this tremendous hardship, Oni and his eight siblings all went to college, and then, 25 years ago, Oni came to the United States and attended the University of New Haven, where he earned a finance-focused MBA that has carried him to triumph in the business world.

Oni is the CEO of etouches, a company that provides software solutions for event management. The company, one of the strongest companies in the CI portfolio, was recently acquired at a highly attractive premium. Oni was also an EVP/CFO of Triple Canopy, which also had a phenomenal exit. Oni’s story is an instructive reminder of the vitality of diversity and the immigrant’s drive for our society and our economy.

Final Words

The life of Martin Luther King, Jr., is the ultimate embodiment of the belief that diversity is one of the principal strengths of our nation. Our ability to welcome immigrant populations and to cross cultural barriers is at the very heart of our greatest achievements.

 

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Is It Time to Revisit Your Social Media Strategy?

Almost without question, a social media strategy is a vital part of the marketing mix for most companies doing business today. But the question that remains surrounds the effectiveness of your strategy and how often and under what circumstances you should reevaluate your approach.

As social media becomes increasingly essential to business success, the Center for Marketing Research at the University of Massachusetts Dartmouth continues to monitor its use. Specifically, the center conducts an annual study of social media usage among Inc. magazine’s top 500 companies—the fastest-growing privately owned companies in the United States.

The research was collected in two stages. The first stage evaluated the use of eight social media tools: blogging, LinkedIn, Facebook, Twitter, Instagram, Pinterest, YouTube and Google+. The second stage involved interviewing a random sample of executives from the Inc. 500 to gain their perspective on social media effectiveness and its ability to translate into sales and revenue growth.

Key Research Summary: “We may be entering a time of great reflection, reevaluation and realignment of how new communication tools enhance not only brand awareness but sales.”

Given this broad research conclusion, how should companies react? To dive into this, we tapped the views of an industry expert, Chris Rinaldi, a digital strategist at ZAG Interactive.

RESEARCH FINDINGS

Most Active Social Media Channels

According to the research, 82 percent of the Inc. 500 companies employ at least one form of social media. LinkedIn remains the most popular for the fifth consecutive year, with 94 percent adoption, followed by Facebook (88 percent) and Twitter (79 percent). The most notable change from 2015 is the rapid increase in adoption of Instagram. Instagram jumped from 32 percent adoption in 2015 to 46 percent in 2016, making it the fastest-growing social media platform.[/cs_text][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/07/graph1.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]Source: University of Massachusetts Dartmouth Center for Marketing Research, February 2017.

These findings back the assertion that as social media continues to evolve, companies must actively evaluate which platforms are the best fit for their business and industry.

Vibrant Blogosphere

The findings of the study show that since 2007, the Inc. 500 have consistently outpaced the Fortune 500 (the largest companies based on revenue) in their use of public-facing corporate blogs. As shown in the chart below, while usage of blogs between both groups has fluctuated over the years of the study, in 2016, 42 percent of the Inc. 500 and 36 percent of the Fortune 500 had active blogs.[/cs_text][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/07/graph2.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]Source: University of Massachusetts Dartmouth Center for Marketing Research, February 2017.

In his expert opinion, Rinaldi believes that particularly for a new company, blogs represent a key way to cut through the clutter of a competitive marketplace and offer a unique point of view. He said, “I would venture to guess that Inc. 500 companies might use their company blogs more than Fortune 500 companies because it is easier for a startup to plan, implement, write and manage a blog than it is for their larger counterparts. In many cases, startups can be more agile in generating content, so these companies should take advantage of being able to relate more to readers in a distinctive way—solving potential customer problems with how-to articles, tips, industry trends and best practices to build a loyal following and increase the bottom line.”

Burgeoning Popularity of Instagram

The study revealed a dramatic increase in the adoption of Instagram among the companies researched. We asked Rinaldi what advice he would offer to companies in terms of the most effective ways to use Instagram.

He said, “First and foremost, companies should use Instagram in a way that aligns with their overall brand positioning, business goals and marketing objectives. Like all social media channels, Instagram should be utilized as another channel to reach potential consumers in a way that is authentic and engaging. Because Instagram is centered on images, companies should ensure that the photography is on point. If the image is not literally branded with the company logo, then it better be on brand—evoking the ethos of the brand in a visually arresting way. Since a picture says a thousand words, let the image do the heavy lifting, while the caption should include brand messaging, keywords and popular hashtags, as well as a call to action. Practicing these tips, companies must also remember not to come across as too canned or promotional on Instagram. Focus the posts on displaying aspirational aspects of your company, encouraging likes and comments. Lastly, commit to posting at least two times a week on Instagram during peak engagement times for your company.”

HOW TO EVALUATE SUCCESS

Moving the Dial on Sales

As part of the study, executives were asked which social media channels they felt were most effective in translating their marketing efforts into sales. Forty percent responded that they generate the most traction via Facebook. Another noteworthy trend revealed in the research was the continual drop in online advertising as well as a decrease in traditional print and broadcast media over the past three years, along with the concurrent increase in the use of social media networking platforms.[/cs_text][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/07/graph3.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]Source: University of Massachusetts Dartmouth Center for Marketing Research, February 2017.

Focus on ROI

The biggest concerns about using social media among the companies in the study were the ROI and the resources and time required to execute a compelling online presence. Of CEOs, 52–59 percent expressed reservations about whether the return warrants the effort.

Rinaldi responded, “Social media ROI can be difficult to measure, but there are both quantitative and qualitative means to do so. All major social media channels offer some degree of analytics that, when combined with overall site statistics, can indicate social media marketing effectiveness. Beyond these numbers, the benefits of social media include overall brand awareness and impressions, as well as the invaluable consumer feedback and customer service that occurs from the two-way conversation.”

Measures That Matter

It’s a generally accepted point of view that you can’t manage what you can’t measure.
We asked Rinaldi how analytics can be used to improve social media targeting and effectiveness.

He said, “The way the algorithms work on social media platforms today, companies have to pay to play. Companies need to budget for paid amplification on social media to ensure that their target markets will see their social media content. For optimal results, companies can create social media marketing campaigns focusing cover images, ads and posts on particular messages while driving to a trackable landing page for conversion. Using both social media analytics and ad tracking metrics in conjunction with site statistics, companies can measure, monitor and adjust tactics for maximum effectiveness.”

Along the same lines, the study concluded, “With the ability to target using platforms that attract either mass markets, or niche markets, social media efforts can become more efficient and possibly more effective in generating sales.”

WHAT ACTIONS TO TAKE

Because social media tools and platforms seem to endlessly evolve, adapting to change can be a challenge. That’s why the UMass Dartmouth study of social media trends across industries has been so closely followed for the past 10 years.

The findings of the 2016 study clearly indicate that companies are striving to adapt to a dynamic social media landscape, but this cannot be done without specific strategic planning for social media and active ongoing content management and monitoring.

Consider Consolidation

The study makes the case that as platforms become more and more alike in their capabilities (communities, videos, blogging, etc.), some consolidation might be in order.

Rinaldi commented, “While it does appear that many of today’s most popular social media platforms are becoming a bit homogenized, companies should still look to leverage the major channels in the manner that each specializes—Facebook (community outreach), Twitter (timely updates), LinkedIn (business networking), and Google+ (searchability). Before adding Instagram, Snapchat or another social channel to the mix, companies should see how they fare with the core four.” He added, “It is always better to do a good job on even just one social media channel than doing a poor one on a lot of them.”

Actively Manage and Monitor

When it comes to managing content, Rinaldi suggested, “Companies should make every effort to post unique content on each of their active channels, giving consumers a reason to follow each one. Companies should adhere to a content calendar, plotting out posts at least a month in advance to make it easier for their social media teams to focus on timely posts as they pop up.”

In terms of monitoring, the good news is that most executives interviewed (62 percent) reported that they do actively track their social media presence using a monitoring tool. They are reportedly following up on online conversations about their brands, products and industries. The study has shown that the Inc. 500 companies “understand how important it is to be aware of the opinions and perceptions their customers share online.” They recognize that “their brand identity and potentially their sales are dependent on having a positive online presence.” Finally, they recognize that “a lack of monitoring could have consequences for companies given the potential for viral communications now possible through social media.”

The UMass Dartmouth annual study is clearly a valuable tool to assess the most utilized channels of communication between companies and their customers and can be used as an aid to help evaluate when and whether to change course in the future.

 

 

 

 

Chris Rinaldi, Digital Strategist, ZAG Interactive

Three Tips to Make Your Marketing Better

 

 

 

Link to PDF

[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/05/Content-Detail-News.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Five Steps to Protect Your Digital Health Company’s Reputation

If you’ve been following the Theranos catastrophe, you know that the consumer healthcare technology startup has been skewered in the media for more than a year, accused of a laundry list of misdeeds ranging from promoting technology that just doesn’t work to deliberately misleading investors.

 

 

 

 

Link to PDF[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ class=”cs-ta-left” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/04/backtocontentlibrary.png” alt=”back to content library” link=”true” href=”http://ctinnovations.com/access-content-library/” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”back-image”][/cs_column][/cs_row][/cs_section][/cs_content]

[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/05/Content-Detail-News.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]The ABCs of Getting Noticed (A Marketing Primer)

Marketing an organization, big or small, can be an overwhelming endeavor for any business owner to consider. From paid to earned to owned media, to content marketing, to gamification and more, these terms often have simple definitions behind them. Freelance marketer Amy Hourigan takes us through the ABC’s of marketing and some of the tools that can help you along the path to success.

 

 

 

 

 

Link to PDF[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ class=”cs-ta-left” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/04/backtocontentlibrary.png” alt=”back to content library” link=”true” href=”http://ctinnovations.com/access-content-library/” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”back-image”][/cs_column][/cs_row][/cs_section][/cs_content]

[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/05/Content-Detail-News.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]10 Tips on Reaching Out to the Media

You’re busy building your product or service and don’t have the time to add media outreach to your to-do list. However, the companies that build it into their strategy will benefit from it nearly 100 percent of the time.

But before you blast out a press release to your favorite columnist, make sure you review the tips below for distribution and follow-up to help ensure success.

1. Homework. Oh, homework! Know your target. Research reporters’ coverage when developing your media list. The biggest mistake I see is that people sending out communications on a company or product do not do their homework. Instead, they blast out press releases to a list of reporters who may or may not cover the topic. Why would a sports reporter, for example, be interested in a medical device? When you send reporters information that is not relevant to their beat, you lose credibility instantly.

2. Customize. Send individual emails to your targeted list of reporters. In your email, reference why a story the reporter wrote in the past was the reason you thought he or she might be interested in your story. This demonstrates that you’ve done your homework and understand the reporter’s beat.

3. Don’t send attachments. Do not attach anything in the email to a reporter (unless specifically requested by the reporter). Reporters are less likely to open an initial email with an attachment. If it’s a press release, copy and paste the text and headline (but not the logo, because that can appear as an attachment in the email) into the body of the email.

4. Early bird gets the worm. Send releases by 9 a.m. This allows the reporter time to receive and review your release and puts enough time in between your release and your phone follow-up.

5. Create relationships by using antiquated technology (AKA the phone): Phone follow-up should begin at 10 a.m. and not go past 3 p.m. Some would say I’m an old-school PR professional, but in the age of ubiquitous technology, I still find the phone the most effective way of cultivating relationships. You may also want to secure an answer regarding interest/coverage – yes or no – and that is what you can get when you call a reporter.

6. Busy as a one-armed paperhanger. Understand that reporters are busy – they receive hundreds (sometimes thousands) of emails per day. Please respect the fact that they may take more than a day to get back to you, and when you call, don’t be surprised if they haven’t seen your email.

7. Elevator pitch. When you follow up by phone, ask the reporter if he or she has two minutes to speak with you, and be prepared to deliver a high-level 15-second pitch. If the reporter says no, ask when a better time would be, and call back then.

8. Don’t leave a voicemail. I know – it’s counterintuitive to getting your message out. But it takes the power out of your hands and leaves it in someone else’s hands. The only reason you should leave a voicemail for a reporter is if he or she called you and you are returning the call. I’ve done it three times in my career and regretted it each time. When you leave a voicemail, you give up the opportunity to call the person back. Keep the ball in your court.

9. Plan B. Reporters who say no probably mean it, but just in case, have a back-up angle to pitch while you have them on the phone.

10. The power of storytelling. When developing a pitch, think about how your story affects readers. Include a human-interest element. For example, if you have a great new water tube that you’re trying to sell, rather than share facts about its durability and smooth ride, share a story about a child who went tubing for the first time on an active river and made it to the other side – tube and pride inflated.

There are no guarantees in public relations. It’s a combination of a well-told story, data to support your pitch, a sprinkle of human interest and impeccable timing. That’s why it is so rewarding when it works.

About the Author 

Lauren Carmody is director of public relations at Connecticut Innovations. You can contact her at lauren.carmody@ctinnovations.com.

 

 

 

Link to PDF[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ class=”cs-ta-left” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/04/backtocontentlibrary.png” alt=”back to content library” link=”true” href=”http://ctinnovations.com/access-content-library/” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”back-image”][/cs_column][/cs_row][/cs_section][/cs_content]

[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/05/Content-Detail-News.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Collateral Design Quick Tips

These collateral design quick tips can help you effectively promote your company and products.

Link to PDF[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” class=”cs-ta-left” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”none” src=”http://ctinnovations.com/wp-content/uploads/2017/04/backtocontentlibrary.png” alt=”back to content library” link=”true” href=”http://ctinnovations.com/access-content-library/” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”back-image”][/cs_column][/cs_row][/cs_section][/cs_content]