• Venture Portfolio
  • Meet Our Team
  • Learn About CI
    • Who We Are
    • Venture Portfolio
    • Successful Exits
    • Case Studies
    • Meet Our Team
    • Financial Information
    • Talent Acquisition
    • Press
    • Governance
    • RFPs/RFIs/Notice of Public Hearings
  • Obtain Funding
    • Funding Opportunities
    • Angel Investor Tax Credit Program
    • SSBCI Technical Assistance Program
  • Investors
    • Investment Strategy
    • Venture Portfolio
    • Meet Our Team
  • Explore Connections
  • Access Content Library
  • Job Seekers
  • Connect With Us

Tips for Shooting Better Marketing Videos

YOU DON’T HAVE TO BE A WORLD-FAMOUS DIRECTOR TO SHOOT GREAT VIDEOS, BUT WE ASKED ONE FOR ADVICE ANYWAY

 

If you haven’t yet added videos to your marketing mix, you might want to start. Video drives traffic to your site, boosts sales and leads to fewer support calls. What’s more, 88 percent of businesses say video gives them a positive ROI. Think video costs too much or that you won’t be able to produce quality videos in house? We did, too. So, we asked world-famous photographer and director Michael Grecco for pointers. A former photojournalist, Grecco has published several best-selling photography books, and his clients include Steven Spielberg, Will Smith, Robert Duvall, Martin Scorsese, Janet Jackson, Mel Brooks, Lucy Liu, Morgan Freeman, Jet Li, Joaquin Phoenix and others. In other words, the man knows his stuff. Luckily for us, he’s happy to share his knowledge.

 

cellphone to record

 

Connecticut Innovations: Thanks for talking with us, Michael. We know you’re busy, and so are our readers, so we’ll get right to it: Is it possible for a cash-strapped startup to produce high-quality videos?

Michael Grecco: Yes! If you need video and you have some budget, you can hire a cameraperson for a day for between three hundred and five hundred dollars. During that time, you should be able to shoot 10 videos. Decide what you need, group them, shoot them together and then have the professional you hired do the cuts. Cuts for 10 videos should run you another fifteen hundred to two thousand dollars.

CI: What if you want to shoot the video yourself? Is it possible to capture high-quality video on a smartphone?

MG: Yes. In fact, I’m a big fan of the iPhone 11; it has great video capabilities. If you decide to shoot video on a smartphone, you have two choices: Put the phone on a tripod or have a partner hold the phone. The latter option is better, since the person who’s holding the phone can start the recording when you’re ready and stop when you’re done, which means there’s no need for you to go back later to edit out the start or the tail.

CI: What about orientation?

MG: Horizontal wins. Facebook and other platforms require horizontal, so why not use that space.

CI: Your peers call you a master of lighting, and you’ve written books on the subject. Can you give us some pointers?  

MG: Consider what people need to see in the background. Unless you’re a beauty blogger, there should be content. If the video is for manufacturing or sales, think about your content first. Then lighting. You don’t want any straight overhead light, especially at noon, because you’ll wind up with people who appear to have black eye sockets. The same goes for an office shot. As far as light source, I don’t recommend having it on your camera unless you’re walking around. Your best bet is to go online and buy LED video lights. Lume Cube has nice panel lights. Put them on a light stand so they’re off camera, and angle them so that the light source is 45 degrees to the subject off to left or right, and one-and-a-half feet higher than the subject, aimed at his or her face. Don’t put your light source at your subject’s feet, because the person will appear ghostly.

CI: What about audio?

MG: You can rely on your iPhone microphone if the phone is close enough to what you want to record. If the action is far away, like across the street, you’re never going to get good audio. You can get a separate microphone to record audio, but then you’re in a whole different ball game, because you’ll need a clapper and someone to clap it. [A clapper board, like the one pictured at right, helps you synch audio to video when the two have been recorded separately.]

Zoom has a great product for recording audio. You can get a wireless or wired lavalier. Hook it up, and if it’s wired, run it up the inside of your subject’s shirt. Or, you could get a shotgun mic/boom, which, since it takes noise from a small space, you’ll need to put above your subject. Don’t put it below, because there’s less noise down there, plus perhaps carpet, which will absorb sound.

CI: What video editing software do you recommend?

MG: It all depends on the time you want to put into it. iMovie from Apple is easy to learn, entry-level software. Adobe Premiere Pro is a professional video editor that takes a while to master.

CI: What tools should cash-strapped startups invest in?

Michael Grecco

Photographer and Director Michael Grecco

MG: You can invest a lot of money, or you can keep it simple. Video equipment costs have come down a lot. You can invest in a Zoom mic, like we talked about earlier, but you need an extra human to operate it. If you have two extra humans, get a boom mic. Now you’re a pro.

Get the Lume Cube light—the panel light. Don’t get the little one, which is good for, like, hiding in a car dashboard and shooting there, but it won’t go beyond two feet. You’ll lose power. There’s something called the inverse square of light [which describes light’s intensity at different distances from its source]. If you move from one to two feet, light intensity doesn’t cut in half, it is quartered. Light scatters.

If you have some money, and you think you’re going to produce video regularly, invest in a Sony camera. You can purchase a Sony A7S, which is more of a video camera, for about two thousand dollars. If you’re doing stills, product shots and headshots, the new Sony A7R Mark IV is killer. It’s a beautiful, high-end camera that costs around four thousand dollars. If you think you might buy a Zoom mic and you’re recording sound, just get the Sony.

CI: What are the biggest mistakes amateurs make when shooting video?

MG: Amateurs never consider sound. In fact, sound is a failure of many movies and documentaries. It needs to be considered.

CI: Any final thoughts before we let you get back to work?

MG: Shooting video isn’t magic, it’s common sense. Look at professional videos you admire. [Find Michael’s here.] Yours should look and sound like those.

How to Make a Press Release Work for Your Business

Have press releases gone the way of phone books and QR codes? Or are they still effective for spreading the word about your latest company news? We asked journalists, PR pros and marketing experts to weigh in.

 

You may have heard that the press release is dead. Those of us in the communications industry have been hearing it for years, but the truth is, press releases—short communications that relay news—are very much alive. “Many reporters still prefer to receive press releases because they are the easiest way to understand the who, what, where, when and how of your announcement,” says Michelle Barry, a public relations strategist with Chameleon Collective.

Former news reporter Liz Jeneault, now a vice president of marketing with Faveable, agrees. “I believe in the power of press releases. When I worked as a reporter, I relied on them for story ideas.…They are chock-full of great information, and they’re a great jumping[-off] point for a story, especially on a slow news day.”

While press releases still have their place, it’s important to note that they’re evolving right along with the communications industry. “Press releases don’t have the same effect that they used to,” says Ronjini Joshua, owner and CEO of The Silver Telegram, a PR agency. “They are used more like fact sheets and reference points. They also are a primer for reporters to determine whether they want to create a bigger story out of the news.”

“A press release…should be viewed as one of many tools at the disposal of a company,” says Edward Yang, managing partner at Firecracker PR. “If your goal is to create an online profile with a history of official announcements that are picked up automatically by certain websites, press releases can do that. However, if you’re looking to generate original stories from reporters, the chance of that happening from a press release on a wire service is low.”

“Issuing a release over the wire can be expensive and doesn’t guarantee media coverage,” adds Barry. “The press release is only one small part of a larger strategy.”

So how do you use a press release strategically? The first step is to determine if your news is actually newsworthy. “Many clients want a press release for every new hire and promotion,” says Margaret H. Geiger, the owner of Twelve31 Media, a full-service marketing company. “This [information] may be important to the business internally, but news outlets wouldn’t consider [it] very newsworthy.”

What is likely to catch a reporter’s attention? “Grand openings, big events, nonprofit/charitable contributions and fundraising opportunities, new product launches and notable business acquisitions,” says Geiger.

Writing the Press Release

If you have an announcement that is truly worthy of a press release, there is a right way to go about crafting it. “Most companies organize their press releases using a completely wrong approach,” says Rafe Gomez, co-owner of VC Inc. Marketing, a public relations firm. “By not understanding the essential ‘rules’ that make a press release readable, interesting and usable, these organizations will have tremendous difficulty attaining the valuable benefits that a well-crafted press release can deliver.”

Besides sharing updates that are truly newsworthy, Gomez says companies should present the information clearly and concisely, and avoid hype. “Mirror the flow of a CNBC story rather than a QVC segment,” he says.

“Keep it under 500 words,” adds Barry. “Avoid jargon and buzzwords, and focus on customer benefits. Don’t make overinflated claims that you can’t back up with facts, and when it comes to quotes, ditch the fluff. Remove any quote that starts with ‘We are excited….’ They add no value.”

Besides these tips, be sure to format the release properly (search “how to write a press release” or view examples here). Include hyperlinks where relevant—two or three at most. You can also use images and video if they help tell your story.

Promoting Your News
Once you have a well-written, jargon-free press release, you need to promote it. “In an innovative industry like tech…every press release should be on a company website, on the internet more broadly, on tech blogs, on all your social media channels, and, if it is a major announcement like a funding round, on a paid press release distribution service,” says Andrew Blum, a PR consultant with AJB Communications. “Using a video to serve as a press release announcement is also a good way to go.”

You also need to pitch your news to reporters. (Simply hoping they’ll write a story after seeing your release isn’t a sound strategy.) What is? Doing your homework.

“Building relationships with media and news outlets is extremely important,” says Geiger. “Maintaining an up-to-date media list that is specific to your industry is key since the news world has a high turnover.” You can build these relationships by reading and commenting on industry blogs, following the trade press, connecting with influencers, and following journalists and editors who cover your industry on Twitter and other social media sites.

It also pays to be persistent. “Media personnel are busy, and some receive hundreds of emails a day,” says Geiger. “To get seen among the clutter, always follow up with a phone call. For bonus points, find their social media handles and reach out via direct message. They’ll appreciate the urgency and determination.”

“You never know what a reporter is looking for, so it’s important to keep sending them press releases,” says Jeneault. “Even if you don’t get a response the first or second time around, you might on the third. When I used to host and executive produce a weekly news program, I remember passing on one woman’s press releases several times until I finally received one that fit what I was looking for. Even though I had ignored her for months, her patience and persistence paid off. I booked two of her clients to appear on my show.”

Note, too, that your time might be better spent courting the trade press rather than the big media outlets. “The wider the market you’re going after, the harder it is to get press,” says Yang. “It is magnitudes harder to get a mention in a national mainstream media outlet versus in an industry-specific magazine. Yet the latter often offer the best opportunities to generate press if you can tailor your message for unique audiences.”

Press Release as SEO Tool
Besides helping you to engage reporters, press releases have a place in your search engine optimization strategy. “Establishing a strong brand position in Google and other search [engines] is important, if not critical, to most companies, and press releases serve as strong SEO and online reputation management tools,” says Eric Fischgrund, the founder of FischTank, a marketing and PR firm. “Releases that are well written, laden with keywords relevant to [your] business, and [that contain] links to important online assets are helpful for online branding.”

“With the rise of social media and digital marketing, press releases now are an invaluable resource for gaining organic backlinks, which are important in digital marketing, especially SEO,” says SEO expert Kenny Trinh, CEO and founder of Netbooknews. Like the other experts we consulted, though, Trinh cautions that focusing on backlinks is not enough. “Press releases will be effective only if the content is useful, newsworthy and done correctly.”

Go Beyond the Press Release
“Companies with a small marketing budget can make a large impact by investing their time and resources in PR,” says Olga Mykhoparkina, chief marketing officer of Chanty. “We’ve extensively used platforms such as HARO, Sourcebottle and JournoRequests. With just a few hours per day, we’ve been able to get massive exposure for our website, as well as a large number of backlinks (30-plus) every month, just by following what journalists are asking for and giving them the right information in time.”

You can also contact reporters directly. “I will only write a press release if the client asks for a formal release they can use on their website for SEO and/or content,” says Patricia Jones, founder of PJones Communications. “If a client wants me to generate news coverage for their product, service or industry, I craft pitch emails customized to the reporter or editor I am writing to. In the first sentence, I tell the reporter why the pitch is of interest to their audience. I don’t waste the reporter’s time, and I don’t waste my client’s resources by writing a lengthy press release that will most likely go to spam or get deleted.”

In addition to building your media list, create a folder dedicated to editorial calendars. This is a great opportunity to reach out to the editor and pitch based on what topics they’re looking for. —Margaret Geiger, owner Twelve31 Media

Serial Entrepreneur on Batteries, Balance, and How She Built a Global Business in Connecticut

As the demand for electric vehicles, consumer electronics, and grid energy storage systems continues to grow, so does the demand for safer, cheaper, high-performing lithium-ion batteries, which power most of these devices. The problem? Lithium-ion batteries are expensive to produce, have a history of exploding—one merely has to Google “Samsung phones exploding on planes” for more on that front—and have less capacity to store energy than do fossil fuels. Dr. Christina Lampe-Önnerud, CEO and founder of Cadenza Innovation, is solving these challenges and more. Her company, in which CI is an investor, has patented a battery architecture that is safer than existing designs, creates greater energy output, and is cheaper to produce. CI caught up with Christina recently to learn more about her company and her experience running a global business right here in Connecticut.

Connecticut Innovations: Thank you for agreeing to talk with us, Christina. You have an impressive background. (Among myriad notable accomplishments, Dr. Lampe-Önnerud patented a material to increase the power of lithium batteries while still a doctoral student, and later became one of management consultancy Arthur D. Little’s youngest partners.) What drew you to the startup route?

Christina Lampe-Önnerud: I am no stranger to big companies, and have been part of the leadership team of multiple large organizations with operations in multiple countries. [Dr. Lampe-Önnerud was a director and senior scientist at Bell Communications Research and later served as a director and partner in the Technology & Innovation Practice of Arthur D. Little before founding Boston-Power in 2005.] Bridgewater Associates, an investment management firm in Westport, brought me on in 2013 as part of its senior management team, which is how I ended up in Connecticut. I started Cadenza because when you have ideas that go outside the norm, it’s really advantageous to be laser-focused on stress testing the idea, which you can do at a startup. By forming your own company, you have the ability to commit to that idea, finish that idea, and find out if it works.

CI: What is Cadenza’s team focused on today?

CLO: We’re providing battery storage, which is one of the building blocks of the future. We live in unprecedented times, and those of us who have experience [in energy and related industries] are hearing an innate call to action: “Let the data speak, lock hands, do good, and do well.”

Today, individual consumers can generate and store power, but there is room for improvement in battery technology. At the other end of the spectrum, utilities are getting better at managing peak shaving—batteries are a very cost-effective solution here—to improve efficiency, lower costs, and reduce their carbon footprint. More predicative behavior in batteries is a cornerstone of the future. We’re having a lot of discussions with federal agencies and others. [Everyone’s looking for] the cheapest, highest-performing, safest batteries. At Cadenza, we get credit for our tech innovation, but this is also about business innovation. There’s a mega trend of new energy coming on to global markets, a real-world win-win.

CI: You have experience building companies with impressive global reach. Can you share the strategies that enabled you to expand internationally?

CLO: I relied on my personal relationships. I’ve always been in an international environment solving global problems. Even early on, at MIT [doing post-doc work], I enjoyed a super international environment. I learned that people would bet on you if you have something real. I also learned that you can be nice and tough at the same time.

CI: You’re a successful entrepreneur and a sought-after speaker, yet you still make time for music. Do you have tips for balancing your personal life with the demands of running a company?

CLO: Well, I wanted to be an opera singer but my parents made the choice for me to pursue academics. I don’t have any tips, but I do have a great life. Along with running my company, I’m in Silk’n Sounds, an all-female a cappella group. The music really forces me to be present.

CI: Cadenza’s success is certainly impressive. Leading manufacturers in China and Australia license the company’s technology to power buses and cars; the U.S. Department of Energy awarded $4M to Cadenza through its ARPA-E program so it could further develop technology for the electric vehicle market, and the company already has 15 partners, among them ABB, Alcoa, and UConn. What’s next?

CLO:  We were recently awarded funding for a demonstration project to further New York State’s nation-leading clean energy goals and support Governor Andrew M. Cuomo’s energy storage target of 1,500 megawatts by 2025. The New York State Energy Research and Development Authority (NYSERDA) is funding the initiative, which will be located at the New York Power Authority’s (NYPA) headquarters in White Plains.

CI:  What do you like about Connecticut as a place to start and grow a business?

CLO: From the flowers to the weather to the ocean, Connecticut is just beautiful, plus, people are kind and helpful and it’s a great community. Aside from the stunning ecosystem, Connecticut Innovations is an amazing partner. Pauline Murphy [a senior managing director at CI] has been so supportive. We tell her we have an idea and she says, “Interesting,” and we go from there. Plus, she’s made invaluable connections for us. The Connecticut Angel tax credit program is great, too. [Through the program, angel investors who invest at least $25,000 in a Connecticut startup in approved sectors receive an income tax credit equaling 25 percent of their investment.] Connecticut is a great place to be.

CI:  It’s been really inspiring to hear about Cadenza Innovation. Thanks for your time, Christina.

CLO: My pleasure.

Disengaged Employees Are Holding You Back. Here’s How to Deal.

You’ve seen it before: A once promising employee stops taking initiative. Spends far too much time scrolling through Facebook. Constantly calls out sick, and is nowhere near reaching the goals you agreed on. As a manager, can you turn a disengaged employee around? Should you bother? Read on for advice.

First things first: What is employee engagement?

According to CustomInsight, a leading provider of online HR assessment and development tools, employee engagement is “the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work.” (Don’t confuse employee engagement with employee satisfaction, which merely indicates whether your employees are happy.)

So how does an employee become engaged—or not? “Studies show work engagement is influenced by three primary psychological states: meaningfulness, safety and availability,” says Zach Mercurio, Ph.D., a faculty member and researcher in the department of psychology at Colorado State University. “Psychological meaningfulness is characterized by an employee’s knowledge and belief that what they do is positive, purposeful and significant. Psychological safety manifests when employees perceive they can speak up about new ideas or concerns without fear of retaliation or [damaging their] reputation. Psychological availability means employees have access to the resources they need to do their job. When these three things occur, engagement usually follows. But there’s a catch. If the demands of the job (i.e., time and tasks) outweigh the resources one has to maintain energy for the job, burnout and disengagement can follow.”

Since engagement is not always easy to measure, you might want to rely on more than just observation—your own and others’—to assess a particular employee’s situation. “Employees have different personalities,” says Lilia Stoyanov, CEO of Transformify. “Some may be more enthusiastic and outspoken than others but not necessarily more engaged.” Stoyanov suggests measuring engagement via 360-degree peer reviews and surveys, met deadlines, and the employee’s voluntary enrollment in internal training and other activities that are encouraged by the company.

Addressing disengagement

If you’ve noticed a troubling pattern that lasts more than a few weeks, talk to the employee right away. “Too often we fall into a bad habit of talking about our employees with managers and coworkers when it would be just as easy (and a lot more useful) to talk to them,” says Jason David, CEO of Software Portal. There may be an easy way to remedy the disengagement and pull them back in.”

“It’s not uncommon for employees to have weeks that are just off, [so] discussing it with them is a good way to make sure it doesn’t become a trend.”
It’s not uncommon for employees to have weeks that are just off, [so] discussing it with them is a good way to make sure it doesn’t become a trend, adds Alexander Kehoe, co-founder and operations director at Caveni Digital Solutions. “It’s unhelpful to discipline an employee if they are in the middle of something in their personal life that could be hurting their performance. The ebb and flow of productivity are perfectly normal, and getting to the bottom of why an ebb is occurring should be your main concern.”

Chuck Mollor, an executive leadership coach, agile management expert, and founder and CEO of MCG Partners, agrees that talking to your employee is a good first step, but cautions managers not to assume the employee is disengaged. “Leaders who notice a change in an employee should start with a sit-down meeting, informally and privately with the employee, to ask how they are doing. If they respond that everything is fine, it’s your opportunity to offer specific observations describing how they may be showing up in meetings, responding to questions, their recent level of activity, team participation, energy level or performance. The purpose is to not accuse them or make them defensive; this should be a conversation of concern and empathy.”

Ellen Mullarkey, vice president of business development at Messina Staffing, stresses the need for a calm, relaxed environment for the discussion, one “where the employee feels comfortable speaking freely.” Like Kehoe, Mullarkey advises leaving performance out of the first conversation. That way, there won’t be tension, and the employee won’t feel reprimanded, she says.

If you’re unsure how to begin the conversation, Leesa Schipani, SHRM-SCP, a partner with KardasLarson, advises asking the following:

  • What motivates you to stay with the organization?
  • Why do you want to succeed in your role?
  • Which aspects of our culture work for you? Which do not?
  • If you were your own manager, how would you manage yourself?
  • How can I help you have a more rewarding experience each day?

During the conversation, “you need to be prepared to hear some negative things about the organization and your leadership style,” Schipani cautions.

Robert Moses, founder of The Corporate Con/noisseur, agrees. “When we measure engagement, we do so by asking our employees for their honest feedback. But this only works if you can create an environment of openness and one without fear of retribution. By being open and honest with our staff, we get the same courtesy back,” he says.

Once you’ve identified the root cause of the problem, you can begin to remedy it. “If a personal issue is distracting the employee, he or she should be referred to an HR support function for employees who are facing personal or family issues,” says Irv Goldfinger, managing director at Actualize Consulting. “If the root cause is job related, identify whether it’s the employee’s assignment, the clients that the individual must deal with on a daily basis, an issue with other team members, or challenges with colleagues or a supervisor. Once the cause is identified, a formal program for resolution should be drafted in conjunction with the employee and his or her supervisor.”

Performance improvement plan or termination?
If you discover that your employee is disengaged from the job and not just going through a temporary rough patch, you’ll have to determine whether a performance improvement plan is the logical next step, though the solution may be even simpler. “Depending on the factors driving the lack of engagement, the employee could be assigned to a new project, moved to a different team, etc.,” says Stoyanov.

“Determine whether [the employee] understands the work and finds it useful,” says Rich Franklin, founder and president of KBC Staffing. “Then, figure out if they have a good relationship with their manager and whether they are able to communicate with him or her. Once you have these answers, tailor your solution. Telling someone to become more engaged is probably not going to help. It’s equivalent to telling someone to feel better when they have the flu. You need to be clear that there is a problem and lay out a clear set of guidelines for improvement. It’s important that your employee knows what needs to change and by what date.”

“If the employee has quality characteristics and a decent attitude, and is coachable, it’s in everyone’s best interest to put a mutually agreeable plan [in place] for specific areas of growth,” says Tracy Washington, a Certified Leadership Engagement Consultant and author of Relationship Leadership: How to Strengthen Relationships to Build More Trusting and Effective Teams.

A performance improvement plan doesn’t always make sense, though. “You don’t want to put an employee on a performance improvement plan when they clearly don’t want to work for your organization,” says Schipani. “At that point, help them transition out.”

“There are times when termination is appropriate, in cases of sabotage, lack of team collaboration, or [an employee who] is toxic to the culture,” adds Washington.

“Actively disengaged people will sabotage your business and your team. They look for ways to undermine you and destroy the organization. Don’t try to fix these people. Terminate them immediately.”
“There’s a difference between being disengaged (apathetic) and actively disengaged (destructive),” adds Bryan Zawikowski, vice president and general manager at executive search firm Lucas Group. “Actively disengaged people will sabotage your business and your team. They look for ways to undermine you and destroy the organization. Don’t try to fix these people. Terminate them immediately. There is hope for disengaged associates, but don’t let it fester. Deal with it privately and directly. Explain that you have noticed the behavior change—be specific—and ask them why. Don’t let them get away with a simple apology. Once you find out what’s driving the disengagement, you can take appropriate action to get it turned around.”

“If you feel the employee has the potential to turn it around, have an open, honest and courageous dialogue,” says Mollor. “They need to understand the gap between where they are and where they need to be. If an employee does not demonstrate they can do their job effectively or improve performance after feedback, coaching and development, or they do not consistently demonstrate the appropriate values and behaviors of your organization and culture, then terminate them. The longer you procrastinate, the longer your morale and overall team performance may suffer.”

What about your A-players?
Speaking of morale, you need to consider how the actions of a disengaged employee and your reaction (or lack thereof) are affecting your top performers, who may be annoyed that they’re required to compensate for their teammate’s lack of effort. “Sometimes all it takes to smooth over ruffled feathers is to let them know that you aren’t oblivious,” says David.

You can keep your A-players motivated by giving them complicated assignments and sponsoring their continuing education, says Stoyanov. “By default, A-players are bright people eager to learn and develop.” Financial incentives are also key. “Performance bonuses are a great way to encourage good performance and differentiate the A-players from those who aren’t pulling their weight,” she says.

You can also stress to your top performers that not everyone is cut from the same cloth. “Remind your A-players that the world is not created equal and not everyone is on the same level as they are,” says Mollor.

“If [top performers] come to you with complaints, assure them that you’re addressing the problem,” says Mullarkey. “Talk to them, and use their input to steer your course of action. You shouldn’t share any information with them about their coworker’s improvement plan, as it’s not their business, but you should let them know that you take their input to heart and that you’re working on rectifying the issue.”

Zawikowski puts it a little more bluntly: “A-players who are fully engaged recognize those lower on the engagement ladder and need to see their leader doing something about it or they won’t stay around.”

Adds Washington, “A leader must demonstrate the ability to confront the under-performing employee in a timely manner or risk losing their credibility and the respect of the team.”

Create a culture of engagement

Perhaps the best way to combat disengagement is to try to prevent it in the first place. You can accomplish this by making sure your employees know what the company is working toward and how they contribute—and why it all matters. “The root cause of disengagement is misalignment between the individual’s values and the corporation’s core values,” says Sergei Brovkin, an executive coach and facilitator with Collectiver. “If the employee’s core values are misaligned with the company values, whether declared or implicit, make the person available to the job market. Letting go is not a bad thing if a person is a good specialist: he or she will find a more engaging job elsewhere. Keeping a toxic person (and that’s what disengaged people really are) in the company because of some special talents is usually a bad idea, especially if the company is small.”

Communication is critical, too. “Poor communication impacts employee engagement by making team members feel removed from decisions and devoid of any sense of ownership,” says Carlos Castelán, managing director of The Navio Group. “In many ways, poor communication, or a lack of communication, is worse than conflict because it signals to someone that they’re not valued enough to be included. Poor communication can lead to role ambiguity as well as heightened stress because of a lack of feedback, which ultimately leads to talent drain or other symptoms of low engagement.”

Create a culture of truth-telling, says Jim Haudan, co-founder and chairman of Root Inc., and Rich Berens, Root’s CEO. The co-authors of What Are Your Blind Spots? also caution managers not to assume people will share their real opinions. “Often, people don’t think it’s safe to share their thoughts with leaders, and so they whisper in the halls and commiserate during happy hours. This is an engagement killer. Welcome honesty, ask for real feedback and work together to make adjustments so everyone feels a part of the decision-making and is on board with the plan. That’s how you create true engagement.”

“It has become increasingly important for employers to find ways to engage and show appreciation for their team members, particularly against the backdrop of one of the hottest job markets in recent memory,” says Castelán. He says businesses can show appreciation through an empathetic approach in their culture and recognizing employees for a job well done. “Critical to being empathetic is updating work policies that reflect the changing nature of work such as flexible work schedules and, for example, allowing work from home. Building a work culture that reflects an understanding of the realities of the modern age is important to attracting the best talent.”

“On the recognition side, providing regular feedback to employees—particularly stars—and then showing gratitude via recognition is important,” Castelán says. “Recognition should be done in a way that’s memorable or unique versus a blanket approach like a generic plaque. Employees want to feel unique and valued, so thinking through recognition that is personalized is important.”

How do you create a culture of engagement at your company? Join the conversation on @CT_Innovate.


 A Five-Step Plan for Turning Around an Employee Who’s Disengaged

  1. Address the underlying issue. At the heart of disengagement is an underlying issue that is allowing the employee to feel this way. We look to have open, transparent conversations with all employees to address their satisfaction and engagement with what we do.
  2. Formulate a plan. The next step is to work directly with the employee to set up a plan of action. Find topics and projects that truly interest the employee. We push to have the disengaged employee become an active member in projects they are passionate about.
  3. Remove barriers to unhappiness. All disengaged employees are unhappy about something, so we look to see what external stressors are influencing the employee’s mood. Whether it’s their commute, their feelings of being overworked or a personal issue, we try to work with them to ease those external influences.
  4. Encourage happiness. It sounds cheesy, but we push our employees to engage in happy, relaxing activities. Whether it’s a 30-minute walk outside or a weekly lunch provided by the company, we try to give all our employees something to look forward to.
  5. Show direct impact. The last, but most important, step is to show impact. Disengaged employees may not [recognize] the impact of their work, so we show them how their work and actions influence the larger picture and provide value to our users.

—Robert Moses, founder of The Corporate Con/noisseur

How to Write a Killer Survey

checklist illustration

How to Write a Killer Survey

 

Customer feedback is critical, and surveys are a great way to get it. But how do you craft a survey that will deliver the actionable results you’re after? Experts offer their best advice.

 

THE DIGITAL MARKETER SAYS…

“Make it accessible. We live in a survey-polluted world. Every time you visit a shop or receive a service, chances are you’ll receive a survey about it. It’s great that you have a voice, but with the high volume of surveys people receive, surveys have become more of a nuisance than a privilege. That’s why it is insanely important to make the survey extremely accessible to the consumer. Don’t make the consumer go to a bunch of sites, create an account and fill out a hefty survey. Try to cut down as many steps as possible.

“Make it short. I know you’re dying to find out every bit of information you can from a consumer, but chances are if a consumer opens a survey that’s pages long, he or she is going to exit right out of it. Make the survey as short as possible—five to seven questions tops! Also, see if you can make it multiple choice or selection based, because if consumers see a bunch of lengthy text boxes they’ll also exit out. Always give the option for a customized answer if the consumer feels passionate about your service/business.

“Make it polished. As silly as it seems, make sure your survey looks polished. A survey is an extension of your brand. Consumers should feel impressed no matter what stage of your marketing funnel they’re in.”

—Ciara Hautau, lead digital marketing strategist, Fueled

THE UX (User Experience) DESIGNER SAYS…

“The biggest reason people don’t complete surveys is that they’re too long. Unless you are reimbursing [respondents] for their time, you want to keep the survey short, with a maximum complete time of five minutes. Show them how much progress they have made so they can see how much is left. It’s frustrating going through the steps of a survey and never knowing how many [questions] are left.

“Consider offering an incentive, such as a prize draw for gift vouchers. You don’t have to offer huge sums of money. Fifty dollars can be enough to increase completed survey rates by 10 percent.”

“Be consistent in your rating scales. If you use ‘1 = terrible’ and ‘5 = amazing,’ stick with this in all of your ratings.”—Paul Manwaring, UX consultant, Outsprung

THE BUSINESS CONSULTANT (WITH A MASTER’S DEGREE IN PSYCHOLOGY) SAYS…

“Most businesses use Likert-type surveys—those that ask if you agree, disagree, somewhat agree, somewhat disagree, etc.—without knowing what these are or how to do them properly. Please stop doing this. [You] get bad data, and [the results] don’t say what people think they say.

“True Likert surveys need five to eight questions to answer one topic. If you aren’t going to ask that many questions, I recommend at least two, with only three options for answers: agree, disagree, undecided.

“Likert’s brilliance was that he realized most people avoid demonstrating strong opinions. These are socially unacceptable. So people tend to mark the middle, which is why Likert put ‘undecided’ in the middle. This answer removed people’s [response] since they had no opinion. Next, some people will fudge and just mark all the answers to the far right (strongly agree) or far left (strongly disagree). Having a positive and negative version of a question (‘I enjoy shopping at Wal-mart’ plus ‘I do not enjoy shopping at Wal-mart’) removes noise because they cancel each other out. That left Likert with real responses.

“If you only use two questions, you really only need agree/undecided/disagree. This is why Netflix only has a thumbs up and thumbs down. Thumbs up is positive (agree), and thumbs down is negative (disagree). When you don’t rate a film on Netflix, it counts as undecided. Netflix only factors in the movies you rate positively and negatively. That’s all you really need for a customer survey. Amazon’s five-star reviews are an example of Likert in action too. Amazon uses these to help decide what to sell you, so think about that the next time you write a review!

“Next, we get into what you want to survey for. If it’s for product development, that’s usually a bad idea. Customers don’t know what they want. Most people didn’t realize they needed a television or radio. After all, they had books. Apple took a chance on smartphones, and look at its market share now. Heck, look at the iPod and how it revolutionized the music industry.

“If you want to develop a product or service, solve a problem. And survey for problems. What bothers people? What do they hate doing? What are they doing now that your product will do cheaper?

“As for length, shoot for no more than 20–30 Likert-type questions. People will spend more time and do a better job on surveys if they are paid, due to a sense of fairness. You also get more honest responses if they put their name on the form versus doing it anonymously, unless the topic is embarrassing. Avoid open-ended questions, and if you have them, you need five or fewer.”

“Finally, listen to your customer support people. They know what people do and don’t like about your product. Customer service call center databases have some of the best open-ended discussions a company can get their hands on. The reasons people call will help optimize products and can create efficiencies elsewhere. Along those same lines, you get more valuable feedback from fan clubs than you get from focus groups. So start a fan club, don’t hire a focus group. Fan clubs love your product and want it to be better. They are more invested than focus groups.”

—Anthony Babbitt, MS, MCSE, business consultant

THE BUSINESS STRATEGIST SAYS…

“When it comes to creating customer surveys, the key is to learn what the customers’ pain point is. Ask, What problem are you trying to solve? Keep this question open ended. By allowing customers to use their own words, you not only gain insights into how they see the problem (as opposed to your assumption of the problem), you also get verbiage you can reuse in your marketing to create an emotional connection. Another key question (that should also be open ended) is what their dream solution to this problem is. This gives you an insight into what your customer is looking for.

“When writing the survey:

  1. Use qualifiers. Not everyone you are speaking to or who is willing to answer your survey is your ideal customer. Using conditional logic, the first few questions should ask information that confirms that you are speaking to your ideal customer.
  2. Think about UX design. This is often an overlooked piece and can contribute to how many responses you get. The survey doesn’t need to be a beautiful piece of art, but it should be easy to use.
  3. Unless you only have a handful of questions, don’t put all your questions on one page. This can be overwhelming to the user and may limit the number of people who are willing to fill out your survey.
  4. Only ask the critical questions. This is not the time to ask every question that you want an answer to. Ideally your survey should take less than four minutes to fill out. If it takes any longer, not only will the number of responses go down, but the quality will too.

“Software and tools don’t need to be complicated. A free tool such as Google Forms works just fine. To help the business later on, capture emails in this process.”
—Kat Rosati, business strategist, Apparel Booster

What We Learn From Kids That Makes Us Better At Work

boy in tree

On the fourth Thursday of each April, Americans take their kids to work. Not only is this a learning experience for our children, there are many professional takeaways for parents too.

Our CEO, Matt McCooe, recently wrote a piece for Chief Executive that explores ways professionals can utilize effective parenting strategies to improve workplace experiences. Fostering a positive workplace culture can be a challenge, and special occasions such as these can provide fresh insight into ways to make meaningful improvements. What will you bring away from take your child to work day?

Read article here.

Now Is the Time to Press Even Harder for Immigration Reform

grads throwing caps

After receiving the best education America has to offer, many foreign-born grads have to take their knowledge and talent to countries with more welcoming immigration policies. But it doesn’t have to be this way.

Universities are in a unique position to leverage incubation spaces and attract foreign entrepreneurship, but these communities need to work to encourage highly-skilled, foreign-born graduates to stay in America.

Our CEO, Matt McCooe, recently wrote a piece for Entrepreneur that discusses how legal immigration benefits the U.S. economy, and what university communities can do to spur economic growth through academic-entrepreneurial ventures. I invite you to read the article here.

 

Insurance 101: What You Need, What You Don’t

sitting waiting for interview

When it comes to insuring your startup, the choices seem endless—and confusing. What types of insurance do you actually need, and how much? What can you skip? Daniel Struck, an experienced policyholder attorney and partner with the Insurance and Litigation Practice Groups at Culhane Meadows, weighs in.

Connecticut Innovations: Thanks for sharing your expertise, Dan. Let’s get right to it. What types of insurance coverage do high-tech startups need (keeping in mind that most are cash strapped)?

Daniel Struck: An assessment of the specific risks and liability exposures of any business is necessary to make accurate recommendations concerning that business’s particular insurance needs. Nonetheless, as a general matter, there are some commonalities in the insurance needs of startup companies. For any startup business, comprehensive general liability (CGL) insurance and property insurance (or possibly a business owner policy) likely are necessary. These two types of insurance are the most basic forms of business insurance.

  • CGL insurance provides coverage for claims for alleged third-party bodily injury, property damage, personal injury and advertising injury. In other words, this type of insurance covers claims by non-employees that a business or one of its employees has caused injury to a third party or to the property of a third party. Of particular importance, CGL insurance requires the insurance company to defend the insured for any such third-party liability claims. However, CGL policies also contain a number of exclusions that limit what would otherwise be the expansive scope of the policies. Of relevance to a high-tech startup, CGL policies generally contain exclusions for intellectual property claims, such as patent or copyright infringement. In addition, CGL policies almost always exclude cyber-related liabilities such as data breaches or the theft of personal, financial or business-confidential information.
  • In broad terms, property insurance provides coverage for damage or the loss of use of an insured’s property or business equipment as a result of a covered hazard. This is the type of insurance that provides coverage in the aftermath of a fire, a windstorm or some other casualty event. This type of insurance also may provide coverage for the business interruption (the cost of resuming operations and the loss of operations in the aftermath of an insured event). As with CGL insurance, however, property insurance typically contains exclusions and limitations that are relevant to a high-tech company. For example, the destruction or loss of data or the bricking of a device, particularly if that loss is the result of a ransom attack, is not likely covered under this type of insurance policy.
  • Some businesses (depending on size, the nature of the business and its risks, and other factors) may be able to purchase a business owner policy (BOP), which is, in general terms, a combination of a CGL and property insurance. If available, there may be cost benefits to BOP insurance insofar as the premium for a BOP is typically less than the cost of separate CGL and property insurance policies. However, those cost savings typically mean that there will be fewer opportunities for customization or endorsements responding to the specific risk profile of an insured.

In addition, for any business with employees, state law likely requires workers’ compensation insurance.

The insurance needs of a high-tech startup are different from the insurance needs of other startup companies. In addition to the basic forms of business insurance discussed above, high-tech startups also should consider purchasing the following kinds of insurance: (1) cyber/media liability, (2) professional liability/errors and omissions (E&O), (3) directors & officers (D&O) and (4) employment practices liability (EPL). In some cases, fiduciary liability insurance also may be important. Each of these types of insurance provides coverage for categories of risk that may be significant for a high-tech startup.

  • Cyber/media liability policies have a wide range of terms, but these policies typically offer a suite of insuring agreements that may include some or all of the following kinds of coverage: (1) privacy liability (covering potential third-party liabilities for the disclosure of private or business-confidential information); (2) data breach response (covering the costs of providing remediation such as notification, call center and credit monitoring in the aftermath of a privacy breach; (3) regulatory privacy violations (covering fines and penalties as the result of an unintentional breach of a privacy law or regulation); (4) first-party data recovery (covering the reconstruction or recovery of data following a covered event); (5) business interruption (covering the loss of operations and some costs of restoration in the aftermath of a covered event); (5) professional liability (covering claims that the insured committed errors or omissions in the course of providing technology-related professional services; (6) media liability (covering defense and liabilities associated with the publication/distribution of information); and (7) cyber-extortion (covering the costs of investigating and responding to a ransom attack). This list is not necessarily complete, and the scope of the insuring agreements provided under different policies varies widely. Given the range of policy terms and insuring agreements that are available, it is vitally important to be careful in selecting the cyber/media liability insurance form and insuring agreements that best fit the needs of an insured. But for a startup that is engaged in handling data, operates in the clouds, operates in the Internet of Things or provides a forum for exchanging information, the coverage provided by a cyber/media liability policy may respond to essential business risks.
  • Professional liability (E&O) polices in general terms cover the defense and liabilities resulting from claims that an insured or its employees committed errors and omissions/breaches of duty in the course of providing services to customers. For a business that interfaces with and provides services requiring special expertise or skill to clients, this type of insurance may respond to key risks. As noted above, this coverage may be offered to some degree in some cyber/media liability insurance forms. But it is important to be careful in selecting the E&O insurance that responds to the risk profile of a particular insured.
  • Directors and officers (D&O) insurance may seem like an unusual type of coverage to include in a discussion of insurance for a high-tech startup, but this can be an essential coverage for some businesses in the technology startup space. As a general matter, any business, public or private, that has officers and a board should consider D&O insurance to the extent that those key individuals may be exposed to claims that they committed breaches of duty in the course of acting as an officer or director. Moreover, it is good practice as a company grows to ask highly qualified or well-known outsiders to serve on a corporate or advisory board. The startup can benefit from the perspective of a qualified outside director. But an outside director almost certainly will require, as a condition of service, that the company backstop its indemnification obligations with adequate D&O insurance. Even if a startup decides to take the risk of going without D&O insurance, it is likely that such insurance will become a necessity as it brings in new management members and outside directors.
  • If a business has employees (or even if a business is exposed to the risk that its freelance contractors will be characterized as employees), it should consider purchasing employment practices liability (EPL) insurance. Among other things, this insurance covers the defense and liabilities associated with claims of discrimination on account of race, gender, orientation, nationality and age. For businesses that often operate in a highly charged environment and that have highly skilled and compensated employees, the kinds of claims covered by EPL insurance can be extremely expensive and may arise with some frequency.

This list likely appears somewhat daunting. And it is, because there are a wide variety of challenges facing businesses in today’s economic and legal environment. Just saying “we have insurance” is not enough—it does not mean that the business has the appropriate insurance. It is important to treat insurance not merely as an expense item but as a potentially important asset that should be incorporated into the strategic planning for any business.

CI: What type of insurance is a must, and what can startups skip?

DS: The discussion above points to the dilemma of trying to provide a list of “essential” insurance coverage for a high-tech startup. It is equally difficult to provide general rules about what types of insurance are unnecessary for a young company. The particular risks for which insurance is necessary vary from company to company, and there really is no one-size-fits-all answer. In addition, potential customers may require that a company have certain types of insurance.

Determining what insurance is a “must” or can be “skipped” really is a function of the particular footprint of the potential insured. Does the company have employees? Does the company operate in a particular place and have equipment, or is the company really based on the expertise and ideas of the founder? Does the company handle personal information or provide services in the cloud? Does the company produce a tangible product, or does it provide services? Are officers and directors of the company concerned about the preservation of their personal assets? Is the company subject to insurance requirements from potential customers or business partners? These are a few examples of the kinds of questions that must be asked in order to determine what insurance is a “must” for a young company.

 

CI: Should startups use an agent or broker, or go directly to a carrier?

DS: As discussed above, it’s important to select the type of insurance and the insurance form that are right for the needs of a business. In some lines of insurance, the available scope and limitations of coverage are fairly uniform. But in other insurance lines, such as cyber liability and technology E&O insurance, there are wide differences in the scope of the coverage offered by different insurers, and it is important to find the coverage that fits the needs of a business. For this reason, there really is not a simple answer to this question. In my view, the most important considerations in selecting an insurance advisor include: expertise and knowledge about the insurance market, the risks facing a business, and the scope and impact of available coverages; the good judgment to be able to provide meaningful counsel about evaluating risk, completing insurance forms and the difference between a perfect solution and a practical solution; and the level of trust in the reliability of an adviser.

 

CI: Which milestones should trigger a change in a startup’s insurance policies?

DS: Anything that changes the risk profile of a business should trigger a reevaluation of the business’s insurance program. Some of the events that can trigger changes in an insurance program were discussed above and include things like the addition of new employees, asking outsiders to join an advisory board or conducting business over the cloud. As new operations or markets are added, insurance needs may change. With growth and increased competition or visibility, insurance needs may change. Legal or regulatory changes may trigger a need to reevaluate an insurance program. The simple answer to the question is that the reevaluation of a business’s insurance program should be an ongoing project insofar as insurance is not just an expense item but is an important business asset that can be an element of strategic planning.

 

CI: Thank you, Dan.

DS: You’re welcome.

 

Daniel StruckDaniel Struck is a partner with Culhane Meadows and is part of the firm’s Insurance and Litigation Practice Groups. Dan advocates on behalf of corporate and individual insurance policyholders throughout the United States. Dan has represented clients in insurance coverage litigation and advocated on behalf of insureds in contested claims across the country, successfully securing the payment of defense costs, indemnification and first-party losses under a wide variety of circumstances. Reach him at dstruck@culhanemeadows.com.

Bioscience Entrepreneur on Innovation, Team-Building, and How His Company Stood Out in a Crowded Field

Per Hellsund

You asked for more stories about your peers—fellow Connecticut entrepreneurs who are making waves in their respective industries—and we’re thrilled to deliver. This month, Connecticut Innovations sat down with Per Hellsund, president and CEO of Cybrexa Therapeutics, a bioscience startup whose technology targets cancer tumors. (Connecticut Innovations is an investor.) Here’s what he had to say.

Connecticut Innovations: Thanks for agreeing to talk with us, Per. You’ve built several successful companies. What drew you to the startup route?

Per Hellsund: I’ve always been excited about the opportunity to develop innovative technology to solve problems, and the best innovation happens in startup companies, where people who are passionate about applying their expertise to solve a specific challenge come together, whether that problem is in engineering, tech or biology. The flexibility, collaboration and creativity of a startup environment uniquely enables teams to do more, particularly when faced with complex challenges, and to move much more quickly than in larger companies. The energy that accompanies this type of venture is amazing and has always been a draw for me.

CI: You went from leading an inkjet company to running several life sciences ventures. What made you take such a big leap, and how did you overcome the steep learning curve?

PH: For me, the tremendous potential of technology to improve health and extend life inspired my entry into the life sciences. I’m an engineer by training, so applying science to improve quality of life has always been my mindset. In life sciences, I am doing that with a new set of tools, including biology and chemistry. For me, it is critical to bring on world-class technical folks who can fill in the gaps in my skill set. I enjoy learning about new technologies, so the chance to work in a new field was energizing. Life sciences was poised for dramatic change given discoveries in university labs, and oncology in particular has benefited from these, with the immuno-oncology and cell therapy revolutions. Oncology is poised for its next wave of innovation to bring new benefit to patients who still have high unmet need. I was excited to start a company that will be part of that next wave.

CI: You’ve been with Cybrexa Therapeutics for a few years now. What was the biggest challenge you needed to tackle when you took the helm, and how did you solve it?

PH: Cybrexa’s technology, which leverages the pH difference between tumor cells and normal cells to deliver anticancer agents only to tumors, has high potential and broad applications. That broad opportunity set was a challenge for a startup company with limited resources that was looking to quickly establish the credibility of the platform, advance a product into clinical trials, and have the greatest possible impact for patients. In addition, we needed to clearly articulate a value proposition to investors in the very crowded oncology field.

I was fortunate to join with Cybrexa’s scientific co-founders, Peter Glazer, MD, PhD, and Ranjit Bindra, MD, PhD, who are both practicing physicians at the Smilow Cancer Hospital at Yale New Haven, faculty members at Yale and leaders in their field. With their help, we were able to look across all classes of anticancer agents and assess where Cybrexa’s alphalexTM technology had the potential to enable new therapies and change the standard of care. We were focused on two types of drugs: highly potent, efficacious therapeutics that were previously too toxic to be viable, and combinations of two different drugs that were known to have synergistic efficacy, but also had synergistic toxicity that prevented their use. We identified two classes of drugs for our initial focus: DNA Damage Repair (DDR) inhibitors and toxins.

We then recruited a truly phenomenal scientific advisory board—all are world-renowned thought leaders across a variety of tumor types and leaders in early drug development, and have decades of experience bringing drugs from the bench to the patient. With their help and all of the great work of the Cybrexa team, Cybrexa developed the alphalexTM technology platform, generated a lead program, CBX-11 (alphalexTM-rucaparib), that will file an IND by early next year, and a pipeline of preclinical candidates—all in a little over two years. That’s an incredible amount of progress.

CI: You’re adept at building high-impact teams. Can you give us some tips on how you go about it?

PH: I always look for new team members to bring more than just competence and being great at what they do. Fit with company culture and generally bringing energy, commitment, creativity and, most importantly, passion are crucial—as is maintaining an environment where these characteristics are encouraged and valued by leadership.

Things change quickly in biotech, particularly in startups. The ability to embrace change and learning agility are therefore important as well. So is the ability to think and work globally.  Although we are currently a 20-person company, we work with companies across the globe, sometimes on a daily basis.

CI: Our readers are interested in learning more about expanding beyond Connecticut’s borders. You have experience growing companies that end up with an impressive global reach. Do you have advice for getting noticed on a global scale?

PH: Considering all customers and resources in all markets from the very start of product development is important. At Cybrexa, we developed an understanding of standard of care across the globe as well as the unmet need from the physician, payer and patient perspective, which differs across countries. We seek the best vendors, collaborators and partners regardless of geographic location, and plan to commercialize every product globally.

CI:  What do you like about Connecticut as a place to start and grow a business?

PH: For a life sciences company, Connecticut has the ideal combination of highly skilled, experienced talent, outstanding research universities, proximity to venture capital and a reasonable cost base for facilities and equipment. Although Connecticut does not yet have the same high profile in biotech as our neighbor to the north (Boston), life sciences startups seeking to stand out in an ecosystem that supports innovation should consider Connecticut.

CI:  Thanks for your time, Per.

PH: My pleasure.

What is the number 1 piece of advice for companies that don’t have an HR department?

Laura Burgess, PHRca, SHRM-CP, CHRS, an HR business partner at Murdock Martell shares her number 1 piece of advice for companies that don’t have an HR department.

Check out the full article: How to Deal With HR Issues When You Don’t Have an HR Department

Newer Posts
Older Posts
Phone
  • General Inquiries 860.258.7858
  • Main Office 860.563.5851
Email
info@ctinnovations.com
Address
470 James Street, Ste 8
New Haven, CT 06513
Newsletter Sign Up
© 2026 Connecticut Innovations
  • TERMS & CONDITIONS