The Startup Owner’s Manual

The Startup Owner’s Manual

The Step-by-Step Guide for Building a Great Company
Chapter Two – The Path to the Epiphany: The Customer Development Model
By Steve Blank and Bob Dorf

This chapter is an exerpt from The Startup Owner’s Manual (available on Amazon) by Steve Blank and Bob Dorf.




Steve Blank is the legendary serial Silicon Valley entrepreneur-turned-educator who created and refined the Customer Development process. Steve can be reached at



His co-author is Stamford, Connecticut, resident Bob Dorf, an allegedly retired serial entrepreneur, who trains and coaches startups. Bob can be reached at



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