How to Gain Exposure and Acquire Customers with Google AdWords
Getting exposure for your business is no easy feat. Traditional methods, like public relations and advertising, require skill, time, and money. A full-page, four-color ad in Inc. magazine, for example, will set you back $90,000—and that’s just for a one-time run, and doesn’t include the cost of a designer or copywriter. Fortunately for startups, it’s a brave new world in marketing, and thanks to digital advertising platforms like Google AdWords, gaining exposure and acquiring customers is easier—and less expensive—than ever before.