Case Studies

Stamford, Connecticut

Tru Optik

Advertisers know that to be effective, they must serve up the right ad to the right audience at the right time. Ad-blocking software and new consumer privacy laws are making this challenging task even more difficult. By providing privacy-compliant third-party data that has been synched to shared devices in more than 80 million U.S. households, Tru Optik’s technology helps advertisers increase their effectiveness. The company’s data includes OTT (“over-the-top”) services, which refers to film and television programming streamed via the internet, along with streaming music and gaming. Tru Optik also offers a data marketplace focused on streaming media and connected device targeting and measurement.

the support and resources


First Investment Year: 2014

First Investment Amount: $75,000

Total Invested: $2.3 Million

Leverage: $18 Million

Jobs Created: 31


"Andre [Swanston, Tru Optik’s founder and CEO] not only predicted how valuable streaming would become to advertisers, but also built several products to address their challenges. Today, thanks to Andre’s passion and determination, not to mention his unwavering optimism, Tru Optik is the most relied upon DaaS partner across OTT, streaming audio and gaming. The company also counts among its clients and partners the largest publishers, ad tech platforms and brands in the world. CI is proud to have played a small part in the company’s success."
Douglas Roth
Connecticut Innovations
the outcome

In December 2018, looking to build on earlier ad tech investments to further its strategic focus on identity-enabled marketing tools, TransUnion participated in a $10 million funding round with CI and other investors. The credit bureau acquired Tru Optik in 2020.