Advertisers know that to be effective, they must serve up the right ad to the right audience at the right time. Ad-blocking software and new consumer privacy laws are making this challenging task even more difficult. By providing privacy-compliant third-party data that has been synched to shared devices in more than 80 million U.S. households, Tru Optik’s technology helps advertisers increase their effectiveness. The company’s data includes OTT (“over-the-top”) services, which refers to film and television programming streamed via the internet, along with streaming music and gaming. Tru Optik also offers a data marketplace focused on streaming media and connected device targeting and measurement.
First Investment Year: 2014
First Investment Amount: $75,000
Total Invested: $2.3 Million
Leverage: $18 Million
Jobs Created: 31
In December 2018, looking to build on earlier ad tech investments to further its strategic focus on identity-enabled marketing tools, TransUnion participated in a $10 million funding round with CI and other investors. The credit bureau acquired Tru Optik in 2020.