Sign up for our eNewsletter
[f] [t] [in] [blog]


Case Studies
Human Resources
Marketing & Public Relations

Didn’t find what you’re looking for?
Email Lauren Carmody to suggest a topic.

Keys to Entrepreneurial Success in 2017

Entrepreneurs are a unique breed. For many, success comes from having the moxie to challenge the status quo and take on calculated risks in order to realize greater opportunities. Particularly for those bold enough to embark on a startup venture, it takes vision and guts to put it all on the line in the hopes of turning a great idea into the next big thing.

Posted: Apr 24, 2017

Content marketing: 55 Proven ways to help your business

With over 85% of all marketers worldwide now using content marketing to get more engagement and sales, no wonder that businesses focus more and more on how content is created, consumed and published. If you intend to do the same, here are some facts on how content marketing can help your business. Presented by

Marketing & Public Relations
Posted: Mar 8, 2017

Funding Your Startup: Lessons Learned (and Advice on Avoiding Missteps)

Skipping your workout. Losing touch with a good friend. Getting sucked into Facebook/Instagram/Fantasy Football when you’re supposed to be practicing your board presentation. Hey, we all do stuff we regret. Yes, even whip-smart tech entrepreneurs stumble from time to time. Take funding, for example.

Posted: Jan 31, 2017

3 charts that show the effect of venture fundraising on founder ownership

Raising money inevitably dilutes the stakes of company investors, employees and founders, but the idea is that a growing valuation results in a net positive, as it increases the value of everyone’s now-smaller slice of the pie. That’s how we end up with billionaire founders like Bill Gates, Jeff Bezos, Mark Zuckerberg, etc. (Pitchbook)

Posted: Jan 30, 2017

Creating a Customer-Centric Culture

Abysmal customer service. Is there anything worse? Well, yeah, but when a company treats you poorly, it’s still pretty upsetting. If your company offers exceptional service to every customer, you can stop reading now. But if you’ve got some room to improve in this area, it’s time to make it a priority. Here are some sobering stats compiled by HelpScout, makers of customer service software, that illustrate why customer service is so important.

Posted: Jan 23, 2017

How to Gain Exposure and Acquire Customers with Google AdWords

Getting exposure for your business is no easy feat. Traditional methods, like public relations and advertising, require skill, time, and money. A full-page, four-color ad in Inc. magazine, for example, will set you back $90,000—and that’s just for a one-time run, and doesn’t include the cost of a designer or copywriter. Fortunately for startups, it’s a brave new world in marketing, and thanks to digital advertising platforms like Google AdWords, gaining exposure and acquiring customers is easier—and less expensive—than ever before.

Marketing & Public Relations
Posted: Nov 30, 2016