Sign up for our eNewsletter
[f] [t] [in] [blog]


Case Studies
Human Resources
Marketing & Public Relations
State Resources

Didn’t find what you’re looking for?
Email Lauren Carmody to suggest a topic.

How to Gain Exposure and Acquire Customers with Google AdWords

Getting exposure for your business is no easy feat. Traditional methods, like public relations and advertising, require skill, time, and money. A full-page, four-color ad in Inc. magazine, for example, will set you back $90,000—and that’s just for a one-time run, and doesn’t include the cost of a designer or copywriter. Fortunately for startups, it’s a brave new world in marketing, and thanks to digital advertising platforms like Google AdWords, gaining exposure and acquiring customers is easier—and less expensive—than ever before.

Marketing & Public Relations
Posted: Nov 30, 2016

Playing Up Your Startup’s Culture to Attract and Retain Talent

If you’re anything like the entrepreneurs we talk to every day, one of your biggest challenges, after funding, is finding and retaining talent. After all, you’re competing for employees with bigger, more established firms. They have deeper pockets and dedicated recruiters. And they usually pay more, offer better benefits and provide greater job security.

Posted: Oct 31, 2016

Setting Goals for Your Startup.

You know you should be setting goals for your company and the various departments within it. But you’ve tabled the task yet again in favor of dozens of competing priorities. Think about this, though: If everyone in your startup can’t name the company’s top three to five goals, how are they going to prioritize the myriad things they need to do to realize your vision?

Posted: Sep 30, 2016

Congratulations, You Sold Your Company. Do This Next.

You did it! You sold your tech company. You now belong to a group of elite entrepreneurs who have captured the holy grail. Against formidable odds, you turned your idea into a viable startup, grew it into a major player disrupting your industry, and then exited (while
amassing piles of cash). Before you move on to your next venture, it’s a smart move to take a step back and develop a plan to preserve your wealth.

Posted: Aug 31, 2016

Does Your Startup Need Social Media to Thrive?

If you ask any marketer whether social media is critical to building an audience, you’d be hardpressed to find one who would say no. Most brands have a presence on LinkedIn, Twitter and Facebook, if not Instagram, Pinterest, Google+ and Snapchat.

Posted: Jul 31, 2016

Everything Entrepreneurs Need to Know About Insurance

If you’re creating a company from scratch, you’re probably spending most of your energy finding customers, building your team, refining your idea and pivoting accordingly. Probably the last thing on your mind is insurance. But covering your business risks is a smart move, says Augusto Russell, CIC.

Posted: Jul 13, 2016