The Realities of Small Business/Large Business Interactions

The Realities of Small Business/Large Business Interactions Strategic partnerships between small and large businesses can be complicated to establish, but once one is place, the benefits for both sides can be tremendous. Deb Santy, director of strategic partnerships at Connecticut Innovations, sat down with representatives from businesses that have been successful in forming a relationship to find out how they …

How to Use Twitter for B2B

How to Use Twitter for B2B These days, the value of using Twitter for business is not in question. For many B2B companies, the question often is, “How do we do this right?” In this podcast, you’ll learn: About the Author Brandon Gearing is a marketing coordinator at Connecticut Innovations where he is responsible for social media management and strategy, content …

Top Five Mistakes Startups Make with Social Media

Top Five Mistakes Startups Make with Social Media When it comes to social media marketing, how can you get ahead? What mistakes should you avoid? Lauren Carmody of Connecticut Innovations and Chris Rinaldi of ZAG Interactive cover the “Top 5 Mistakes Startups Make with Social Media” to help you answer just that. About the Presenters Lauren Carmody is an executive …