Is It Time to Revisit Your Social Media Strategy?

Is It Time to Revisit Your Social Media Strategy? Almost without question, a social media strategy is a vital part of the marketing mix for most companies doing business today. But the question that remains surrounds the effectiveness of your strategy and how often and under what circumstances you should reevaluate your approach. As social media becomes increasingly essential to …

Three Tips to Make Your Marketing Better

Three Tips to Make Your Marketing Better CI’s portfolio companies are some of the most amazing I’ve ever worked with. Fascinating technology applied in brainy ways to effect groundbreaking innovation: Color me impressed! Despite being incredible—and vastly different—each company I consult with typically benefits from similar marketing advice. Here are my top three tips. Assume a position. From social media …

How to Gain Exposure and Acquire Customers with Google AdWords

How to Gain Exposure and Acquire Customers with Google AdWords Getting exposure for your business is no easy feat. Traditional methods, like public relations and advertising, require skill, time, and money. A full-page, four-color ad in Inc. magazine, for example, will set you back $90,000—and that’s just for a one-time run, and doesn’t include the cost of a designer or …

Five Steps to Protect Your Digital Health Company’s Reputation

Five Steps to Protect Your Digital Health Company’s Reputation If you’ve been following the Theranos catastrophe, you know that the consumer healthcare technology startup has been skewered in the media for more than a year, accused of a laundry list of misdeeds ranging from promoting technology that just doesn’t work to deliberately misleading investors.         Link to …

The ABCs of Getting Noticed (A Marketing Primer)

The ABCs of Getting Noticed (A Marketing Primer) Marketing an organization, big or small, can be an overwhelming endeavor for any business owner to consider. From paid to earned to owned media, to content marketing, to gamification and more, these terms often have simple definitions behind them. Freelance marketer Amy Hourigan takes us through the ABC’s of marketing and some …

How to Use Twitter for B2B

How to Use Twitter for B2B These days, the value of using Twitter for business is not in question. For many B2B companies, the question often is, “How do we do this right?” In this podcast, you’ll learn: About the Author Brandon Gearing is a marketing coordinator at Connecticut Innovations where he is responsible for social media management and strategy, content …

10 Tips on Reaching Out to the Media

10 Tips on Reaching Out to the Media You’re busy building your product or service and don’t have the time to add media outreach to your to-do list. However, the companies that build it into their strategy will benefit from it nearly 100 percent of the time. But before you blast out a press release to your favorite columnist, make …

Collateral Design Quick Tips

Collateral Design Quick Tips These collateral design quick tips can help you effectively promote your company and products. Link to PDF